Writing your favorite worlds

Natalie Keller Reinert has always known two things:

She loved horses, and she was going to be a writer. From her earliest days riding ponies and scribbling stories in the margins of her homework, it was only a matter of time before those passions came together in print.

But the road from pony books to publishing deals was far from straight.

After years working in show barns and racetracks, Natalie built a life shaped by the rhythms of the equestrian world. That life unraveled in 2008, when the financial crisis cost her family their Thoroughbred farm—and her full-time job.

award-winning author & executive producer

“Everything really fell apart all at once... and we packed our things into our horse trailer and just went to New York to start over again.”

In a Brooklyn apartment with no furniture and a lot of uncertainty, she finished her first novella, The Head and Not the Heart. She self-published it in 2011, just hoping to make a little money to cover bills.

“We didn’t have any furniture. That was when I finished that first novel... I decided to self-publish it because we needed money—and it changed my life.”

— natalie in her People Magazine feature

That book became the foundation for more than thirty novels—and counting.

Today, Natalie is a full-time author whose work has been featured in People, Variety, EQUUS, and Sidelines. Her fiction is deeply rooted in real-life horse culture, written for readers who crave authenticity, emotional honesty, and complex characters. She writes for the young women who never stopped loving horses, for the professionals keeping barn life alive, and for anyone who’s ever tried to make sense of their identity through the things they love.


In 2024, Natalie’s beloved “Ocala-verse” was optioned for television, and she now serves as an executive producer on the upcoming adaptation. She lives in North Florida with her husband, son, and a cast of cats.

“I don’t write to escape reality—I write to understand it.”